The Italian learning experience in the development and marketing of touristic products


Erasmus+ Internship

marketing sector

The Italian learning experience in the development and marketing of touristic products

The team of the Associazione Art. Cult. A Rocca and EProjectConsult International department, in cooperation with Bulgaria Economic Forum took the role of intermediary partner for group of people from Sofia, Bulgaria in the frame of Lifelong Learning Programme Erasmus + Programme. During the project named “The Italian learning experience in the development and marketing of touristic products” we hosted 10 selected participants. The professional training was in the marketing field; thereby they gained experience in their working field and became acquainted with the traditional Italian and Sicilian strategies for the development and the marketing of touristic products.

Duration, Dates, Participants

The duration of the project was of 2 weeks, from 06/ 04/ 2014 to 19/ 04/ 2014.

Names of participants and further information

  1. Radostina Dimitrova NEYCHEVA
  2. Rumyana Todorova VOEVA
  3. Tsvetelina Neykova ENIKOVA-IVANOVA
  4. Rumen Neychev ZIDAROV
  5. Nikolay Ivanov ZLATANOV
  6. Lyudmila Lyubomirova PULEVA
  7. Elena Ivanova BELPERCHINOVA
  8. Aleksandar Emilov BRATANOV
  9. Kristina Vladimirova ZLATANOVA

Preparation of the mobility project

In order to make the cooperation between both organizations effective, guarantee the best quality project and to satisfy the participant’s expectations and needs, we have designed the program of the project together. We have exchanged e-mails in order to discuss the aims of the project, to develop the plan of activities and to clarify any doubts.

Arrival of the participants

The group of participants arrived 06/ 04/ 2014 at the airport of Catania/Palermo. The “A Rocca” organization provided the transfer from the airport to participant’s accommodation in Barcellona Pozzo di Gotto town.

The next day they had an informative welcome meeting, designed to give the participants useful information they require during their stay in Sicily. Firstly, they had the introduction to the program in general. The tutor informed the trainees about the organization and described the work activities, obligations and tasks they will be involved in during the project. Next, they were provided with the plan of the city and were acquainted with all the hospitalities of Barcellona P.G. and nearest cities.

The next informative session was dedicated to the cultural aspects of their life in Sicily: the work style in Italy, rules to follow, behaviour and other cultural information was given to the participants. The “Help me” card with useful numbers and phrases in Italian as well as a leaflet with all the useful information they may need (address, rules, tips, etc) during their stay were distributed.

Accommodation of the participants

Participants were accommodated in 3 different flats in Barcellona Pozzo di Gotto. Barcellona P.G is located on the north coast of Sicily. It belongs to the Province of Messina. The city proper has a population of over 40,000 inhabitants. The strategic location is surrounded by many wonderful cities: Messina 45 km; Palermo 180 km; Catania 180 km; Taormina 80 km; Agrigento 200 km; Aeolian Islands 20 km. Barcellona P.G. is a very nice town, located very close to the seaside, very busy during the day and very calm during the night time. Moreover, there are many interesting places to visit, such as natural parks, museums, ancient villages and Greek/Roman historical areas.

The flats for participants were fully equipped (including kitchenware, washing machine, bed covers etc.) and well located in the city center. The participants were living at the following addresses: Via Umberto1 (2nd floor), Via Roma (3rd floor) and Via Trieste 48 (1st floor). They were placed in individual and double rooms

Details of the visits

The subject of the visits for participants was marketing (of touristic products). The participants had the opportunity to learn techniques practiced in Sicily for the development and the marketing of touristic products which will ultimately help them in their professional career. The visits took place in 11 relative enterprises in the region of Sicily such as hostels, travel agencies, tour operators or wine houses.

Cultural Programme

Jalari Park Museum (April 7, 2014)

Park Museum of “Jalari” is a workplace for artists who exhibit annually their artworks covering the fields of photography, painting, sculpture and design. The Park Museum “Jalari” is located a few kilometres away from Barcellona P.G., more precisely on the Peloritan mountains, and extends over 35 hectares. As it is difficult to put the spirit of this place into words, we cannot but encourage you to experience it yourself.

Siracusa – Noto (April 11, 2014)

Located near the southeastern corner of Sicily on the Ionian coast, Siracusa is built on an ancient Greek settlement founded by Corinthians in 734 BC. More than any other modern city in Sicily, Syracuse manifests a visible continuity from its ancient Greek past, both historical and mythological. This 2,700-year-old city played a key role in ancient times, at a time when it was one of the major powers of the Mediterranean world. Nowadays, it is listed by UNESCO as a World Heritage Site.

Noto is a city in the Province of Syracuse. It is located 32 km southwest of the city of Syracuse at the foot of the Iblean Mountains and named after its surrounding area, Val di Noto. In 2002, Noto and its 18th-century church in Sicilian Baroque style were declared a UNESCO World Heritage Site.

Castelbuono – Cefalù (April 12, 2014)

Castelbuono is a town in the province of Palermo, Sicily. As reflected in its name, it is especially famous for the 14th-century castle which mixes Arab-Norman features with other ones typical of the castles built during the Hohenstaufen rule of southern Italy.

Cefalù is a city in the Province of Palermo, located on the northern coast of Sicily, more precisely on the Tyrrhenian Sea, about 70 km east from the provincial capital and 185 km west of Messina. With a population reaching almost 14,000 inhabitants, Cefalu is one of the major attractions not only for Italian tourists but also for others all across Europe. In the summer, the population can triple, making the main streets and major roads in the country crowded. There is then a youthful atmosphere and a lively nightlife.

Savoca – Taormina (April 13, 2014)

Savoca is a municipality in the Province of Messina, located about 170 km east of Palermo and about 30 km southwest of Messina. The town, together with Forza d’Agrò, was the location for the scenes set in Corleone of Francis Ford Coppola’s The Godfather.Bar Vitelli in Savoca, which is still a functioning establishment, was featured in the motion picture as the place where Michael Corleone asked Apollonia’s father to meet his daughter.

Settled on a hill of the Monte Tauro, Taormina dominates two grand, sweeping bays below and on the southern side, the top of Mount Etna, the European highest active volcano, often capped with snow, offering to the visitors a breath-taking, dramatic and memorable view over. Taormina is a medieval village perched alongside the steep terrain jutting out of the ocean. While it has kept its medieval character, it is now a shopper’s paradise. Near the top of Taormina Village is a wonderfully preserved Greek Theatre. Here is something for everyone: relaxing gardens, great shopping, wonderful restaurants, Roman ruins, medieval pedestrian streets and stairs to a great beach.

Etna – Catania (April 16, 2014)

Mount Etna (Sicilian: Mungibeddu or ‘a Muntagna) is Europe’s tallest active volcano (current height: 3329) and belongs to the most active ones in the world. It is a composite volcano which makes it even more explosive than the others. Its eruptions have already caused major devastation throughout history. As there are many inhabited places around it, such as Catania, the second-largest city in Sicily (see picture), Mount Etna is under surveillance 24/7.

Turning to Catania, this city founded in the 8th century BC is not only known for its violent volcanic eruptions but also for its seismic history which has already led twice to its partial destruction over history. Being one of Italy’s most important and flourishing cultural, artistic, and political centers during the Renaissance, Catania is nowadays one of the main economic, touristic, and educational centers in the island.

Aeolian Island – Milazzo (April 17, 2014)

The Aeolian Islands or Lipari Islands (Italian: Isole Eolie, Sicilian: Ìsuli Eoli) are a volcanic archipelago in the Tyrrhenian Sea north of Sicily, named after the demigod of the winds Aeolus. The locals residing on the islands are known as Eolians (Italian: Eoliani). The Aeolian Islands are a popular tourist destination in the summer, and attract up to 200,000 visitors annually. The largest island is Lipari. The other islands include Vulcano, Salina, Stromboli, Filicudi, Alicudi, Panarea and Basiluzzo. The present shape of the Aeolian Islands is the result of volcanic activity over a period of 260,000 years. Only the volcano on Stromboli, the northernmost island, is still active and puts on a brightly colored performance on most nights. Scientifically the archipelago is defined as a “volcanic arc”. Geology explains the origin of the Aeolian Islands as a result of continental drift due to movement of the Earth’s crust. The African continental shelf is in constant movement towards Europe.

The resulting collision has created a volcanic area with ruptures in the Earth’s crust with consequent eruptions of magma. The “Eolian Arc” extends for more than 140 kilometres, but the area of geological instability caused by the collision of Africa and Europe is very much larger. It includes Sicily, Calabria, Campania together with Greece and the Aegean islands. The complex of the eight Aeolian Islands, covering an area of 1,600 square kilometres, originated from a great plain at the bottom of the Tyrrhenian sea. Emissions of lava from depths of up to 3,600 metres resulted in the formation of the Eolian Islands, together with Ustica and a series of submarine volcanoes named Magnani, Vavilov, Marsili and Palinuro, as well as two that are unnamed.

Milazzo is a substantial town on the coast of north-east Sicily, west of Messina, and best known (and most visited) for its beach and historic village. The centuries have left their mark very clearly on the layout of Milazzo, with the walled city at the top of Milazzo, the “Old Town” of medieval origin at the foot of the hill, and the more modern city at the bottom and along the harbor area. The Old Town includes the fortified citadel and medieval quarters of Milazzo, and contains numerous religious buildings. The lower town was built in the 18th century. The center of lower Milazzo revolves around the Piazza Caio Duilio, which is flanked to the west by the Palazzo Marchese Proto and to the east of the “Chiesa del Carmine”, with a lintel carved with garlands and a niche with a statue of Our Lady of Consolation”.

Internship

  1. Pro Loco Artemisia
    Since 1953, the association Pro Loca Artemisia aims at preserving the artistic heritage of the region of Messina as well as promoting tourism.
    Via Trento, 2, 98053 Castroreale Messina Tel. (+39) 090 974 6673, Monday 07.04.2014
  1. Casa Faranda
    Located in Castroreale near various touristic attractions, this charming guest house offers nine rooms to book all year long.
    Via G.Siracusa, 47 – 98053 Castroreale (ME) Tel. 328 679 6115, Email:faranda1571@gmail.com, Monday 07.04.2014
  1. Parco Museo Jalari
    Park Museum of “Jalari” is located a few kilometres away from Barcellona P.G. and offers artists a workplace who exhibit annually their artworks covering the fields of photography, painting, sculpture and design.
    Frazione Maloto, 98051 Barcellona Pozzo di Gotto, Tel. (+39) 090 974 6245, Email: info@parcojalari.com, Monday 07.04.2014 & Tuesday 08.04.2014
  1. Sicilia Way
    Sicilia Way helps you organizing the wedding of your dream in Sicily. “A Rocca” company, Partita IVA 03105770832 Via TCP Arcodaci 48, 98051 Barcellona Pozzo di Gotto (ME), Sicilia, Italy Tel:+39 0902130696, Email: info@siciliaway.com, Wednesday 09.04.2014
  1. Eolian
    A new fully renovated hostel equipped with every confort. Via Salita Cappuccini, 21/23 – 98057 Milazzo (ME) Tel. +39 090 9221992, Email: direzione@eolianmilazzohotel.it, Thursday 10.04.2014
  1. Cassisi Hotel
    This new hotel is situated in the historic centre of Milazzo, just a short walk away from the small tourist port and the embarkation point for ferries to the Eolian Islands.
    Via Cassisi, 5, 98057 Milazzo (Me) Tel. (+39) 090 922 9099, Email: info@cassisihotel.com, Thursday 10.04.2014
  1. Hotel La Bussola
    Located few meters from the seaside, Hotel La Bussola welcomes you in a friendly and comfortable setting.
    Via N. Bixio, 11/12 98057 Milazzo (Me) Tel. +39 090 9222153 090 9221244, Email: info@hotelabussola.it, Thursday 10.04.2014
  1. Tarnav
    This cruise line offers you to reach the Aeolian Islands.
    Via dei Mille, 9, 15 e 17 – Milazzo (SICILY) Tel: +39 0909223617, Email: tarnav@tarnav.it, Monday 14.04.2014
  1. Parco Augusto
    Grand Hotel Terme are air conditioned and feature a TV and minibar. Many have a balcony with views of the sea or mountains.
    Viale delle Terme, 85, 98050 Terme Vigliatore (Me) Tel. (+39) 090 978 1078, Email: direzione@parcoaugusto.com, Monday 14.04.2014
  1. Cambria Vini
    This vineyard is pleased to introduce you to the techniques of cultivation.
    Contrada San Filippo 98054 Furnari (ME) – Italia Tel. (+39) 0941 840214/0941 81526, Email: info@cambriavini.com, Tuesday 15.04.2014
  1. Saint Honore’
    This bakery and pastry shop located in Barcellona offers you to try the „granita” among its other specialities of the region. Via Trieste, 38, 98051 Barcellona Pozzo di Gotto Messina Tel. (+39) 090 970 4511, Email: info@sthonore.it, Tuesday 15.04.2014
  1. Canditfrucht
    Equipped with the most modern citrus fruits transformation and conservation machineries, Canditfrucht strives to be at the forefront of production technology.
    Via Medici, 373, Barcellona pozzo di Gotto Messina, Tel. +39 090 970 2531, info@canditfrucht.com, Tuesday 15.04.2014
  1. Gambino
    Gambino Winery is located on the northern slope of Mt. Etna and offers wine tasting and lunch.
    Contrada Petto Dragone 95015 Linguaglossa, Tel. +39 095 2272678, Email: info@vinigambino.it, Wednesday 16.04.2014

Skills and professional competences acquired:

  • Become acquainted with services offered and way of making tourism business in Sicily in the marketing field of touristic products;
  • Greater awareness of country- and culture-specific skills and needs;
  • Identification of new and effective practices and/or strategies for sustainable growth in the field;
  • Gain in business knowledge (e.g. transfer of know-how);
  • Foster critical thinking: Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems;
  • Acquire strategic thinking ability (e.g. encourage sustainable network and partnerships beyond national boundaries);
  • Greater intercultural open-mindedness and flexibility;
  • Stronger intercultural communication skills;
  • Acquisition of specialized English language skills and improved Italian language skills for some participants;
  • Ultimately responding to the specific skills required for successful European professionals in the marketing field of touristic goods.

Evaluation of the project

The evaluation of the project is excellent. Employees of the “A Rocca” Association and people involved in this project hope that it was a rich and useful experience for all the participants. The monitoring team did its best in order to satisfy the expectations of each participant and to ensure the communication with the sending organization at each stage of the project. In order to reach this, there were two days of evaluation – one after the first week and the other at the final days.

Participants had the chance to see the way of working in Sicily. Certainly, they had an opportunity to get to know a lot of useful information about the functioning of Sicilian enterprises, which are related to the field of marketing of touristic products. Those participants who had a previous experience in this field also could compare all the similarities and differences of these related enterprises in Sicily and Bulgaria. All participants gained worthy experience in attending the above mentioned meetings.
At the end of the project, participants received a “A Rocca placement certificate” and EUROPASS.

Most importantly the participants gained professionally experience in their sector, so that they will be more competitive in the labour market in Bulgaria.

Conclusion

Our monitoring team did its best in order to satisfy the expectations of each participant. We were always ready to offer help, advices and solve any doubts with our guaranteed 24-hour availability; in any case they needed some assistance.

Consequently, the participants seemed to be satisfied with this project. According to their opinion, it was an interesting and useful experience. We hope they found inspiration and got new ideas about how to deal with their future career in their country. We are satisfied because due to their participation in the programme, the participants have enriched their professional experiences.

Moreover, participants had opportunity to explore new horizons by fully integrating in Sicilian culture and meeting many new friends from Italy and from the other parts of world. In addition, all the group of participants have become good friends, and can still meeting each other and exchange their experiences after the project.

Our team is very satisfied with the participant’s involvement in the project and personal interest of each person involved. We hope we can continue our cooperation with Bulgaria Economic Forum.

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The Italian learning experience in the development and marketing of touristic products ultima modifica: 2014-05-24T11:01:43+00:00 da eprojectadmin